Helping people thrive at home.


We are a family of heroes on a journey to improve people’s lives.

We promise to live by a code that values trust, useful transparency and humanity.

The following are the qualities that distinguish the Orro team from other organizations and what we are committed to as a place to work.


These are our values.


learn and teach every day.


Learning Organization.

  • Enter with an open mind.
  • Get out of your comfort zone.
  • Fail Fast. Learn Early
  • Invest in the success of others.
  • Take time to explain.

value each voice.



  • Diversities in opinion and perspective make us better.
  • Everyone is a leader, share the burden.
  • Listen to others with an open mind.
  • The best solution can come from anywhere.
  • Getting input is required. Consensus is not.
  • Be objective.
  • Create transparent processes for making decisions.

wear their shoes first.


Customer Empathy.

  • Care about improving customers lives.
  • Eat your own dog food.

  • Quality first.

  • Experiences not features.

  • The little things matter.


be humble, be true.


Honesty + Humility.

  • Better to give feedback than not say anything at all.
  • Delivery is important.  Truth must be heard to be valuable.
  • Manage expectations proactively.
  • Pragmatism is a virtue.
  • Check your ego at the door.

family matters. 



  • Support each other.
  • Be inclusive and celebrate differences.
  • Cultivate long lasting relationships.
  • We are more than just work.

yes, and...



  • Encourage a diversity of ideas
  • Provide constructive feedback
  • Build upon one another’s input
  • There are many roads to Rome
  • Collaborate, then decide and execute.

focus, relentlessly...


Persistence + Progress.

  • Prioritize often. Measure twice, cut once.
  • Do what it takes.
  • Get back up.
  • It starts with willingness.
  • Measure impact not quantity.